JetFuel
In early 2018, JJ Maxwell and I launched JetFuel, a service enables advertisers to run influencer marketing campaigns at scale. Since launching, we’ve delivered over tens of millions of installs for our partners and paid tens of millions to influencers. In July 2021, JetFuel was acquired by Blackstone-owned Vungle.
Takeoff Labs
In 2019, I launched Takeoff Labs with Rhai Goburdhun and JJ Maxwell. Takeoff is an app studio focused on social consumer experiences that partners with JetFuel for marketing. Since launching, we’ve released numerous Top 100 apps, with 10s of millions of installs across our titles.
Refined Media
Since mid-2020, JetFuel has been acquiring and building social media pages, which we spun off into a new division, Refined Media. With Aidan Quest at the helm, we own and operate 50+ social media pages across Snapchat, TikTok, and Intagram. We reach over 50M followers, producing well over 1B monthly impressions.
Real Labs
Between 2016-2018, we’ve built a variety of experimental social and utility apps. Real Labs culimated in early 2018 after we launched JetFuel and the Plug, which became our full-time focus.
Games
In early 2018, we developed a series of casual games to help kickstart the demand for JetFuel. Using JetFuel, we were able to drive each of these games into the Top 100 Free Games charts. This got the attention of a lot of game companies, many of which subsequently became JetFuel customers!
I had a chance to build some really cool things during my time at Instagram. Here's a few highlights.
